The Eight replaced the original Minor in 1934, becoming a much better seller. Over 200,000 were produced over a four-year run. It was a complete re-design, with a bigger engine, all-new chassis and a spacious body.

Styling was inspired by the Ford Model Y but the Morris Eight had hydraulic brakes and better suspension than either the Ford or its other main competitor, the Austin Seven.

Morris suffered a decline in the early 1930s but the new Eight began a period of product-led recovery lasting for the rest of the decade.

Other models, the Ten and Twelve, were deservedly successful and by 1939, Morris had built a million cars - the first British manufacturer to achieve this number.