Although Range Rover was not launched until 1970, three were built in December 1969 and they featured in the original publicity material. This vehicle is believed to have been the first off the line because blue was required for promotional photography.

The Range Rover was a multi-purpose vehicle with Land Rover off-road capability but high performance on road, with a comfortable environment for driver and passengers. Spen King was in charge of the project and also did the original styling.

The first series of Range Rover remained in production for 25 years and 317,615 vehicles, and was considered the leading four-wheel drive vehicle of its type anywhere in the world.